"Retailers I find interesting are small, local and niche, where everything else is corporate, the single voice is appealing and attractive." Tom Dixon (creative director Habitat, UK)
This is a view that I share. For me, the most interesting and memorable retailers are independent or "one off" stores. Clearly the independent retailer has to make an effort with exteriors, interiors and branding to lure in customers and gain word of mouth renown.
I totally agree - we are proud to be independent, and handcrafted, and refuse to buy from big corporations. We've had to work hard to get our shop into the public eye, and have found a lot of challenges. This has made us even more determined. www.straitwurly.co.uk
ReplyDeleteThank you for writing and sharing this
ReplyDelete