This is a view that I share. For me, the most interesting and memorable retailers are independent or "one off" stores. Clearly the independent retailer has to make an effort with exteriors, interiors and branding to lure in customers and gain word of mouth renown.
So many things to consider when entering the world of retail. I have had a couple of years to consider exteriors, interiors and branding. I have also put in a few thousand kilometres walking the streets of various cities and towns usually "just looking!"